But Sprite seeks to portray its content in a way that encourages young people to explore career paths, no matter what their current situation. With the content, Sprite leans into science, technology and arts themes that back the Black Panther film franchise ( there are countless web articles dedicated to describing the futuristic gadgetry in the movie).
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Limited-edition Sprite Zero Sugar cans and bottles include the movie logo as well as a QR code that unlocks the AR experience and the microsite. The site also includes a “Find Your Gift” quiz in which users input their passions and interest to reveal their personality type and get career advice in one result the quiz describes a user as a “visionary” who might be suitable for work in the sound, design, software, aerospace, industrial, or biomedical fields.
Videos in the “Hall of Zero Limits” site feature first-hand accounts on movie-making from creators such as Hannah Beachler, the first Black person to win an Oscar for production design for her work in the first Black Panther movie.
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While the campaign includes traditional ads plugging Sprite Zero Sugar, including a TV spot, much of the effort is focused on helping young multicultural audiences learn from people of color who played instrumental roles in producing “Wakanda Forever.” Sprite’s marketing has sought to change perceptions of Black creators, “so why not partner with such a franchise that is doing the same,” she added. The film franchise “speaks to Brown and Black creators and people changing the world and that, to us, was a momentous shift,” she said. Chaney, Sprite’s North America creative director. “Who doesn't want to be part of such a cultural phenomenon that shifted and changed people's perceptions on what Black folks could do,” said A.P. Sprite leaders first began meeting with Marvel more than a year ago and jumped at the chance to sponsor the sequel. (Boseman died of cancer in 2020.) 'A cultural phenomenon' “Wakanda Forever” stars Angela Bassett as Queen Ramonda and has the nation fighting intervening world powers in the wake of the death of King T’Challa, who was played by Chadwick Boseman in the original. Wakanda-a fictional wealthy African country-is seen to represent what the New York Times Magazine contributor Carvell Wallace in 2018 described as “a place for multiple generations of Black Americans to store some of our most deeply held aspirations.”Īlso read: Lexus is back as a “Black Panther” sponsor The original Black Panther movie was not only a box office hit but a cultural milestone, celebrated for its portrayal of a Black superhero while using a majority Black cast and Black director, Ryan Coogler.
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